Showing posts with label Social media. Show all posts
Showing posts with label Social media. Show all posts

Sunday, 8 February 2015

The top demographic trends for every major social network

The demographics of who's on what social network are shifting — older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast.

In a report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.

Here are a few of the key takeaways from the BI Intelligence report:

Facebook still skews significantly female. Women in the U.S. are more likely to use Facebook than men by about 10 percentage points, according to a 2013 survey of social network adoption.

Facebook remains the top social network for U.S. teens. Nearly half of teen Facebook users say they're using the site more than last year, and Facebook has more daily teen users than any other social network.

That said, Instagram has edged out Facebook and Twitter in terms of prestige among young users. U.S. teens now describe Instagram as "most important," while Facebook and Twitter lost ground on this measure, according to Piper Jaffray's twice yearly teen survey. The survey also found that 83% of U.S. teens in wealthy households were on Instagram.

LinkedIn is actually more popular than Twitter among U.S. adults. LinkedIn's core demographic are those aged between 30 and 49, i.e. those in the prime of their career-rising years. Not surprisingly, LinkedIn also has a pronounced skew toward well-educated users.

Twitter has begun to lean worryingly toward male users, whereas previously it was a more gender-balanced social network. Pew found that 22% of men use Twitter, while only 15% of women do.

YouTube reaches more adults aged 18 to 34 than any single cable TV network. Nearly half of people in this age group visited YouTube between December 2013 and February 2014, according to Nielsen. It was rated by millennials as the top place to watch content, ahead of digital and TV properties like Facebook and ESPN.

Snapchat is the youngest social network of all. More than six out of 10 Snapchat users are in the 18-to-24 age group, compared to 28% of Instagram users, according to a survey by Informate.



Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com

Wednesday, 20 August 2014

Twitter to remove images of deceased upon request

Twitter has some reservations in granting wishes of kin

Twitter said late Tuesday it will remove images and videos of deceased people upon the request of family members, but it put conditions on the policy.

The microblogging service made the announcement a week after the daughter of the late comedian Robin Williams said she would quit Twitter after receiving gruesome images of him from online trolls.

The move also comes as Twitter tried to delete images and video depicting the death of U.S. photojournalist James Foley, who was apparently killed by the militant group Islamic State, better known as ISIS.

"In order to respect the wishes of loved ones, Twitter will remove imagery of deceased individuals in certain circumstances," Twitter spokesman Nu Wexler said in a message about the update to its policies.

"When reviewing such media removal requests, Twitter considers public interest factors such as the newsworthiness of the content and may not be able to honor every request."

Twitter, which boasts 271 million active monthly users, posted details of the policy that require the estate or a person's family member to provide documents such as copies of a death certificate and government-issued identification.

Family members or other authorized people can request the removal of photos or video of deceased people on Twitter "from when critical injury occurs to the moments before or after death," it said.

Twitter still refuses to provide account access to anyone, even if they are related to the person who has died.

Women have been the target of threats an abuse on Twitter, and critics have urged the company to change its Twitter Rules. A year ago, it introduced an "in-tweet" abuse button to report violations.

But some have complained that it's still impossible to stop determined trolls.

"Ive endured this for two years, and so have countless others," Twitter user Imani Gandy recently wrote about the racist invective she suffers at the hands of one particular troll.

"He creates hundreds of accounts to tweet his inane ramblings to my friends, online acquaintances and even my work. He latches on to any tweet of mine and harasses anyone that I interact with."

She criticized Twitter for being slow to act and having no solutions beyond suspending accounts, adding she and other users are trying to get Twitter CEO Dick Costolo to strengthen the service's abuse policies.

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com